• Fashion lectern Admiralty Needle
• VIP show

10.30 – 11.30

How to create a successful commercial brand

Marina Demchenko is the founder of the first Russian fashion magazine “Fashion Collection”, the editor-in-chief of the youth magazine “WE”, an expert in the field of fashion, style and photography.

WE magazine is a space for interesting, smart, creative, open, happy, young people in Russia aged 14 to 25 years. The telegram channel of the magazine.

Moscow, Russia

11.30 – 12.00

Elegance and the history of Italian fashion

Danilo Luigi Mercaldo is the marketing director of the Pan am Due fur factory.

Milan, Italy

12.00 – 12.30

Sales tools in the fashion industry

Renato Barchiese is a Knight of the Order of Merit of the Italian Republic. Advisor to the Honorary Consul of the Russian Federation in Ancona. Founding member of the Association of Friends of Italy and Russia. Key Account Director ROY REBEL.

Milan, Italy

12.30 – 13.10

Spring-summer 2025 trends: from design concepts to capsules of the future wardrobe

Anastasia Kotova is a trend expert at the French trend bureau CARLIN CREATIVE in Russia.

Moscow, Russia

BREAK for 20 minutes

13.30 – 13.45

Ecotrends from Mirafox company

13.45 – 14.15

National ornaments, decorative embroideries and color combinations in contemporary art and fashion of Pakistan

Mahvish Hasnain is Dean of Fashion at Greenwich University, visual artist, designer, teacher. Specialist in the field of traditional and conceptual contemporary art, Doctor in textile and fashion design

Karachi, Pakistan

14.15 – 14.45

An algorithm for developing and promoting an up-to-date clothing collection

Stanislav Zimin is a trend analyst, speaker, PhD, lecturer at Moscow State University.

Moscow, Russia

14.45 – 15.45

Fashion trends. Where are we going?

Lyuba Popova is a fashion historian, costume designer, set designer, fashion designer, fashion journalist, professor of fashion history and theory at NABA (New Academy of Fine Arts NABA, Milan).

Milan, Italy