About fest

Festival program Admiralty Needle 2024

October 14

  • 10:00 – 20:00 — Arrival of contestants, registration, fitting
St. Petersburg, Bolshaya Morskaya Street, 18

October 15​

  • 17:00 — Showroom of contestants B.M.18
  • 18:30 — The Opening of the Festival under the motto 30th Admiralty Needle. The retrospective show of the collections of the winners of previous years Fashion Planet
    Registration required (will open on October 10)
    The event will be broadcasted be on the website
St. Petersburg, Bolshaya Morskaya Street, 18

October 16

  • 10:30 – 15:00 — Fashion lectern Admiralty Needle
    Registration required (will open on October 10)
  • 18.30 — VIP show
St. Petersburg, Bolshaya Morskaya Street, 18

October 17

  • 13:00 – 14:00 — Press conference — professional analysis of the contest collections from the members of the professional jury
    Accreditation by phone +7 (921) 942-64-67, pre-registration required
  • 18:30 — The Final Gala Show, award ceremony
    Entrance is by invitation
    The event will be broadcasted on the website
St. Petersburg, Bolshaya Morskaya Street, 18

​October 18

  • Departure of the contestants and jury members

 

In 2024, the Admiralty Needle turns 30 years old!

The Age of Admiralty Needle, the Fashion Planet, has brought up more than one generation of famous and renowned designers in Russia and abroad.

Remembering the past decades, we would like to plunge into that era a little and note that today nostalgia is the main marketing trend of 2024.

In difficult times, it is quite natural for us to remember how good it used to be when the TV series Friends and Santa Barbara were on TV, times when the grass was greener. We tend to appreciate the old days — there is something irresistible in their familiarity and predictability. The 90s brought grunge fashion, boy bands and soap operas on television. Every decade leaves its traces in culture and fashion. What will our decade leave? There is a feeling that today we live in a time in which everything is mixed: local with global, modern with historical, traditional with digital. Nostalgia in these processes becomes even more important, reducing the gap between the past and the present.

In an era of total diversity, nostalgia only expands fashion horizons and provides inspiration for creating new conceptual collections in the 21st century.

The idea that a product might be outdated is no longer relevant. Images from the past sometimes come into fashion without any conscious involvement. Nostalgia is alive and well, weaving into the fabric of modern culture and providing designers with a powerful tool to connect with the audience. Remembering the past gives you a sense of security.

Famous designers play on traditions and memories — this is how brands show their involvement in generational, cultural or historical experiences close to the audience, increasing their loyalty. Today we are able to activate nostalgia even among the younger generation. It is understandable why a person whose childhood was in the 90s feels nostalgic about the Santa Barbara screensaver or Sega cassettes. At the same time, we can feel longing even for those times in which we have never lived. That is why the past extends to the gen-z, who are used to being inspired by the fashion trends of the past decades.

Designers! Keep an emotional connection with the fashion of the past decades, draw inspiration and your historical roots from it, fill future collections with cultural code. Authenticity and integrity will give you the opportunity to be a bright and original artist with your own identity!

In our anniversary year, we are waiting for the discovery of new names in the sky of the Admiralty Needle!

During the festival week, from October 14 to 17, 2024, spectacular shows, exhibitions, group discussions, and a showroom of collections of finalists of the Admiralty Needle International Fashion, Art and Design Festival will be held.

Participation in the contest will help great designers find their niche in the modern fashion industry and win the main prize of 500,000 rubles!

Start fest

October 14th, 2024 (18:00 MSK)

The Organizing Committee

FAQ

Register on the platform. Choose a nomination: ONLY FASHION, CASUAL WEAR, SUSTAINABILITY DESIGN, DIGITAL FASHION, MULTIMEDIA, FASHION & AUGMENTED REALITY. Submit your application by September 19, 2024. Wait for the jury to vote and announce the finalists of the competition! From October 14 to 17, a screening and exhibition of the works of the finalists of the AN 2024 Festival will be held in St. Petersburg at the SPbSUITD. If you have any questions, see the rules of the Competition!

Students and graduates of higher and secondary educational institutions aged 16 to 40 years

No, it is necessary to send photos of the models that are ready at the time of application. Preferably on a neutral background without entourage

Participation in the festival is free of charge

The participant submits to the Competition a collection of clothes consisting of 5-7 models

Yes, because shoes are an important finishing element in the formation of an image in the collection! If you do not have your own designer shoes, then shoes in the classic version will be provided by a modeling agency

No, steamers and ironing systems are provided at the competition

Yes, immediately upon registration, you need to take the collection with you to place it in the SPbSUITD showroom