Gamified Design Worlds 2021

The International Contest for young designers «Admiralty Needle» turns 27! The XXVII season of the Contest will be held from April 26 to April 29, 2021 at SPbSUITD in Saint Petersburg with the mission statement «Gamified Design Worlds».

Today, in the era of a pandemic and lockdowns, the virtual world has become a dream come true for a designer. There are no problems that a designer faces in the real world, you are limited only by your own imagination. Here, fashion design moves away from industrial design and becomes a true art form. While the fashion world revolves around season collections and fast turnover, this is becoming irrelevant for game creators.

Nowadays, fashion, design and art — everything that defines modern culture — have merged together to create a new vision of creativity and these changes can be used to develop an ultra-modern culture of megalopolises, as well as for future festivals, competitions and fashion weeks after the pandemic.

The connection between video games and the world of fashion becomes more and more tangible, and fashion gets gamified. This trend has followed an increase in the number of young people among fans of fashion brands. Analysts promise that by 2025, 45% of their audience will be millennials and Generation Z — people who grew up in the era of total digitalization. For them video games are a complete medium as television or Internet.

At the end of 2020, Balenciaga and Demna Gvasalia unveiled the highly anticipated collection through a computer game with five levels. The fall / winter 2021 fashion house collection is now featured in the video game Afterworld: The Age of Tomorrow.

The global virtual platform AliExpress has launched a digital lookbook of collections by Russian designers in the genre of computer games. The lookbook is a sketch of a fictional cyber metropolis of the future with 7 characters, where each hero is one of the collaboration brands.

«Young shoppers live in an ever-evolving gaming environment, both online and offline», said Mark Morris, Burberry’s senior vice president of digital commerce, «and we’re delighted that they are able to join the Burberry community and explore our new collection through the game.»

«Admiralty Needle» always keeps pace with the times and launches the XXVII season of virtual reality and implemented realities where you’ll join a semi-final in virtual format and a final of the Contest, which will immerse you in the world of a computer video game. Fashion, gamers, artificial intelligence — fusion of modern authenticity for the 2021 level designer!

We are waiting for your applications for the new nomination of the Contest «The World of the Future in Clothes and Shoes». We are pleased to reveal the names of talented young designers who work with 3D modeling programs and can present their outfits on avatars in short multimedia videos.

And also, we are waiting for applications for the new nomination of the «Fashion without Borders». Modern fashion is based on the traditions of various cultures and peoples. In this category, originality, courage and daring combinatorics are welcomed. Due to its versatility, ethnic style and ethno-motives have become welcomed guests in the collections of the leading brands.

The renewal also comes to the nomination «Sport de style», this nomination is transformed to «Cybersport» in 2021.

Application is open from March 6, 2021 till April 5, 2021.